The Stories Behind Car Logos

“What fools we mortals are indeed
To care for a car
Rascal with a little time to see
About our own machinery ! ”
– John Kendrick Bangs (1862-1922) , American writer , editor and satirist .

In fact , we care about cars and more of what we want for ourselves. And often the first thing we care about the brand , symbolized by the logo. Some of these cars are famous logos in the world, instantly recognizable at any time. Mercedes Benz three-pointed star , the Ferrari prancing horse , the Chevrolet bowtie – representing the brand as long as the products are . Here is not so familiar behind some of these known logos , in no particular order histories . We have intentionally not included logos that are explicit , such as including the name (or initial ) – Ford , Honda , etc.

1. Mercedes Benz : Two German automakers , Benz & Cie. and Daimler Motoren Gesellschaft , merged in 1928 , giving birth to Daimler Benz Co. The famous three-star logo was originally designed by Gottlieb Daimler in 1909 , and subsequently presented to Daimler Benz . After the death of Daimler , his partner, Wilhelm Maybach , took over the company and sold many Daimler cars Emile Jellinek wealthy businessman who later funded the development of a new range of cars bearing his name daughter Mercedes . Hence the name . The logo is supposed to represent the brand ” the rule of the land, sea and air. ”

Two . Ferrari : The Cavallino logo Creeping or famous ” Prancing Horse ” has its origins in a chance meeting between the founder Enzo Ferrari and Countess Paolina , mother of Count Francesco Baracca , who had been an ace of the Italian air force and used to paint a horse on the side of his plans. The Countess asked Ferrari to paint a horse on his cars for good luck . The color black is used to symbolize the pain Baracca died in action while yellow represents his hometown of Modena.

Three . Chevrolet: The node butterfly logo Chevrolet is one of the simplest , but the company best known symbols worldwide. It was first used in 1913 and there are conflicting about their origin. Although it is the theory that was inspired by a wallpaper pattern seen by the co -founder William Durant , another says it’s a Swiss cross in a tribute to the origins of the other co -founder Louis Chevrolet. Incidentally , Durant founded General Motors, before being chased and make Chevrolet.

April . Dodge : The new brand logo for this year, but most people still identify with the logo ” The head of the ram . ” Logo appeared as a hood ornament in 1930. The ram was chosen for its strength, something elusive have always tried to portray. In fact , so popular has become the logo that trucks began calling Dodge Rams. Today it is still used for the Ram brand spin.

May . Buick: Not many know that Buick is the oldest car manufacturer in America. Founded in 1899 by David Dunbar Buick, later acquired by William Durant and became the centerpiece of the room conglomerate General Motors. The logo was originally a single shield representing Buick ancestral Coat of Arms . In 1960 , the only shield was replaced by a trio of red, white and blue representing the three cars in the stable and Buick – LeSabre Invicta , and Electra .

June . Maserati : Italian manufacturer of luxury cars was created in 1914 by the five Maserati Alfieri, Bindo , Carlo , Ettore and Ernesto brothers in the city of Bologna . The Trident logo was designed by an artist and is based on a sculpture in the Fontana del Nettuno ( Fountain of Neptune ) to Bologna. Neptune is the Roman god of the sea and is represented with a trident in his hand.

July . Mitsubishi: The Mitsubishi car brand is part of a larger conglomerate that started life as a shipping company in 1914 and is named after the Japanese words for three diamonds ( ” Mitsu ” means ” Three ” and ” Bishi ” meaning ” water traps “also of diamonds as diamonds). Therefore, the origin of the logo becomes clear .

August . Subaru: The name of the company is actually the Japanese translation of the Pleiades star cluster , also meaning ” meeting.” Subaru is a division of Japanese transportation conglomerate Fuji Heavy Industries ( FHI ) . The name refers to the five companies that have joined forces (Fuji Kogyo , Fuji Jidosha Kogyo, Omiya Fuji Kogyo, Utsunomiya Sharyo and Tokyo Fuji Sangyo ) to form FHI. The logo represents the band .

9. Mazda: The company takes its name from the Persian god Ahura Mazda, and the name of the founder Jujiro Matsuda . The “M” logo stylized , also known as the logo of ” owl ” represents Mazda stretching its wings for the future. It may also represent Ahura Mazda, which is often represented by a sun disk .

10 . Audi : The company name is based on the name of the founder August Horch , meaning listen – which, when translated into Latin , becomes Audi . Was originally founded Horch Horch Automobil- Werke , where he was forced to leave before founding Audi in 1899. In 1932 , Audi merged with Horch , DKW and Wanderer to form Auto Union. The Audi logo of four rings of intersection represents the merger. His resemblance to the Olympic logo has made the International Olympic Committee to continue Audi in 1995 .

11. Pontiac : GM could have declared their intention to eliminate the Pontiac brand by the end of 2010 , but the logo is still highly visible arrow on American roads . The brand is named after the Indian chief Pontiac leader who led a struggle against the British occupation in the 18th century . While the first Pontiac logo represented by the headdress of a Native American chief , which was updated in 1957 to the design currently used American Indian red arrowhead the , also known as the ” Dart ” .

12. BMW: Completing this list is preferred BMW drivers . The abbreviation of Bayerische Motoren Werke ( Bavarian Motor Works). The circular logo BMW two layers, also described as a ring, has been interpreted to represent a spinning propeller , considering that the company began as a manufacturer of aircraft engines . The white and blue colors represent the official flag of Bavaria , a state in Germany where BMW originated .

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