Sales of electric cars are high for each car dealership?

As more and more Americans are choosing to go green than ever, it seems that it was not the same excitement surrounding all electric vehicles. Surprisingly, sales of pure electric cars surged 58% in 2014. Despite the decline in total sales, the all-electric segment is still very low. Moreover, while sales have experienced a surge EV, green vegetables (diesel and hybrid) as a whole has fallen a total of 6.5% in 2014. What hinders sales live by forecasts?

gasoline prices

Any car dealer will tell you that you are not throwing in the towel on increasing sales of electric vehicles yet, but maybe take a long term approach to their strategies. As gas prices dropped, many consumers chose to buy larger models and less effective. With a dramatic drop in gas prices falling below $ 3, the interest in smaller vehicles miles per gallon charged. Fortunately for these vehicles, the cheap gas will not always exist.


Researchers at Indiana University and the University of Kansas conducted a survey by asking questions about basic facts surrounding the plug-in vehicles. One of the most comprehensive studies on consumer perception of electric cars over the years, which was conducted in several US cities. The results say it all: 60% of respondents did not respond properly in time, with 75% of these wrong answers underestimate the positive aspects of these cars. The majority of respondents were aware that require less maintenance than their gas counterparts. Even they underestimated the fuel that occur when owning one of these models. The complete vagueness around them has undoubtedly contributed to the small pool on the property.

Lack of communication

The same study found that most people were not aware of the incentives of national and local sales. If every dealer and manufacturer of the policy would increase the benefits of education and incentives available for buyers, sales would likely increase. tax incentives and the ability to use carpool lanes on highways affect the purchase decision of a consumer. immediate reductions and easy to understand of the purchase price is more attractive to buyers who have complicated deferred benefits.

Public demonstrations

With little knowledge or experience about these vehicles, it is obviously difficult for someone to develop an interest in them, much less inclined to buy. By performing demonstrations in shopping malls, sports centers, or large companies, a car dealership could benefit by changing public attitudes. In fact, one study showed that over 71% of drivers said they were more likely to buy an EV model after they have had the opportunity to try one of the models currently on the market.

In addition, the National Research Council published a report examining these obstacles to the sale of electric vehicles. Its report cites obstacles such as limited options models, inadequate ground on a single charge, practices high prices, lack of charging infrastructure, and the inconvenience of having to install a charging station in the House.

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